With the onset of the internet and mobile shopping, the physical shopping experience dwindles. This makes the need for retail digital signage that much greater, amplifying the voice of the retailer to a wider audience, enticing customers to walk inside the store. As a result of this higher demand, many companies are turning to LED display technology to support the growth of their target demographic. By mixing technology-based experiences in physical stores, the many advantages that online shopping once had essentially disappeared, allowing for these new physical experiences to provide the same ease and convenience as their counterpart. Immersiveness is another important discussion when talking about digital signage, immediately elevating interactions with customers and leaving them a desire to want more.