On the site of the newly built World Trade Center complex in New York City, One World Trade Center is the tallest building in the Western Hemisphere and the sixth tallest in the world. The One World Observatory offers views of New York City’s iconic sights, surrounding waters and skyline from the building’s 100th, 101st and 102nd floors, making it a hit tourist destination when visiting the city. The visitor journey at One World Observatory begins at the street-level entrance and one level below in the Global Welcome Center, where guests are greeted and invited to explore exhibits prior to taking elevators up to the three-story observation deck. Near the beginning of 2019, Legends Hospitality determined that key upgrades were necessary to improve the guest experience, leading to projects that integrated display technologies from Planar.
“One World Observatory.” Planar, www.planar.com/case-studies/project/one-world-observatory/.